MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Mizz Information

MARCH 15, 2023

It would never have occurred to me a decade ago–or even five years ago–that in 2023 I’d still be writing about social media still being considered a shiny new thing to associations, or that associations would still be grappling with, essentially, social media 101. But social media?

Strategy 105

Strategy Social Media System Recruiting 105

Disciple Media

OCTOBER 25, 2023

Push notifications give you a direct line of engagement with your members, so you can wave goodbye to the frustrations of social media ads, algorithms and spam that prevents your people from seeing your content. Create a marketing plan Building a community is just the first step. FAQs What is a membership community?

How To 36

How To Price Guidelines Content 36

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Member app. Member retention. More info/register.

Strategy 274

Strategy Video Technology Innovation 274

MemberClicks

APRIL 4, 2023

Member community tools including a membership directory, event calendar, and social media integration to share opportunities and events with all members. WordPress WordPress is one of the most well-known website builders on the market today—in fact, 41% of all websites on the web have been built using the platform.

Price 52

Price Directory Membership Management Software 52

NXUnite

OCTOBER 19, 2023

billion customers are expected to make at least one online purchase sometime in 2023. It’s likely that you heard of (or even participated in) AmazonSmile, one of the best-known programs that ran on this model, before its 2023 discontinuation. So, what do these statistics have to do with you, a nonprofit professional?

Revenue 130

Revenue Email Marketing Social Media Marketing 130

Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? .* – Do This, Not That!

Strategy 195

Strategy Content Leadership Email Marketing 195

CMA Solutions

OCTOBER 6, 2023

Integrated Event Marketing Effort Wins Prestigious PRSA-NJ Pyramid PRINCETON JUNCTION, N.J.—Oct. 6, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won five marketing communications awards from the Public Relations Society of America New Jersey Chapter (PRSA-NJ).

NJ 52

NJ Industry Marketing New Jersey 52

Associations Now

JANUARY 2, 2024

Taking a marketing approach helped the American Dental Education Association reach members and prospects. When Tom Quash, CAE, came on board as chief communications and marketing officer at the American Dental Education Association in May 2023, ADEA was already looking to revise how it presented its benefits to both members and prospects. “We

Education 102

Education Social Media Review Marketing 102

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Associations Now

JULY 25, 2023

The 2023 Event Trends Study: Advancing the Next Generation of Events , released by the software firm Community Brands in May , is based on a survey of more than 500 event professionals in the nonprofit, government, and association fields. The variety of tools that event planners are using doesn’t necessarily suggest confusion, Switzer notes.

Report 98

Report Analysis Survey Technology 98

Associations Now

JANUARY 17, 2024

In 2021, the program had 87 attendees, but that number grew to 122 in 2022 and 117 in 2023. Given components’ different needs, CEC began offering introductory and advanced breakout sessions for topics like board operations, communications, marketing, and membership.

Leadership 62

Leadership Social Media Team Resources 62

Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Leverage social media. Use your social media platforms to spread the word about your upcoming events. Read our blog for more tips. Personalize emails.

How To 113

How To Discount Member Engagement Social Media 113

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members. AI and associations. . More info/register. More info/register.

Education 195

Education Committee Recruiting Recruitment 195

Disciple Media

MAY 24, 2023

If their goals are limited, their budget open-ended and they have a high degree of technical savvy it is possible to create a reasonable facsimile of a social network using Buddyboss. In truth, it’s more of a way for an established brand to refine its marketing vision, and there’s certainly nothing wrong with that.

Software 36

Software Course Video Tools 36

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event. Member app.

Certificate 284

Certificate Price Tools Technology 284

Reid All About it

JANUARY 12, 2024

Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. More info/register (ASAE Marketing Professionals Community). She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. Dirty data.

LMS 268

LMS Education Member Engagement Revenue 268

Beth Kanter

JANUARY 3, 2024

I just received my 2023 email. 2023 Year in Review Here’s what I learned from looking over my 2023 professional accomplishments: Generative AI for Nonprofits : Allison Fine and I published and launched our second book together, The Smart Nonprofit: Staying Human-Centered in Age of Automation in 2022.

San Jose 41

San Jose Review Products Team 41

Nimble AMS

DECEMBER 5, 2022

Are you looking for tips to prepare your member engagement strategy for 2023? Be sure to shout out these members on your social media and in your online community to increase engagement. . But did you know that you can also empower your association volunteers to boost member engagement?

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 268

Newsletter Certificate Denver Case Study 268

Reid All About it

JANUARY 5, 2024

TopClass LMS analyzed their social media analytics to find out which of their posts resonated most with the association community in 2023. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV Hot association topics. 1 CAE credit. More info/register.

Revenue 279

Revenue LMS Price Education 279

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. The best community platform currently on the market is Disciple Media.

Price 36

Price Review Video Library 36

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. billion by 2023. Is your association leveraging technology to its fullest potential? Mobile Apps.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Member data is the most valuable asset of any association.

Marketing 52

Marketing eBook millennials Cost 52

Ungrated

SEPTEMBER 20, 2023

RISING INSURANCE COSTS Many of the nation’s community association insurance markets have been hammered by rising claims —whether because of hurricanes in the East, severe weather in the Midwest, or disastrous wildfires in the West. What challenges and opportunities await CAI over the next few years? Photo by Brian Adams.

Dallas 70

Dallas United States Washington Social Media 70

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 257

LMS Revenue Arlington Education 257

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. You can thank a couple of recent events for the uptick in the importance of email marketing. of the U.S.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Multiview

JANUARY 19, 2023

Let’s play a game. What do these numbers have in common?

Social Media 52

Social Media Marketing Leadership 52

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. More info/register. 1 CAE credit. 1 CMP credit.

Tools 195

Tools Education Newsletter Chicago 195

CMA Solutions

NOVEMBER 1, 2023

1, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won six industry awards for an array of creative designs, publications and public relations from NJ Ad Club. Magazine Design, Holiday Card, PR Win 1st Place at NJ Ad Club PRINCETON JUNCTION, N.J.—Nov.

NJ 52

NJ Industry New Jersey New York City 52

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Practical AI Tools to Adopt in 2023. Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Team Lead, Product Marketing, Cvent.

Tips 41

Tips Video Content Marketing 41

AssociationChat

DECEMBER 20, 2022

The metaverse is one thing you are NOT worried about for your association in 2023. On October 28, 2021, the CEO of Facebook, Mark Zuckerberg, announced the social media company was changing its name. Brands can use the metaverse to create interactive campaigns, events, and experiences beyond traditional marketing efforts.

Atlanta 59

Atlanta Cost Technology Project 59

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Chatbots can help.

Marketing 52

Marketing How To Social Media Video 52

Reid All About it

JANUARY 6, 2023

The Guild asked 14 experts to share their thoughts on online community trends for 2023. For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. 30-Minute Monday | A Look Into 2023. Join Jessie States as we share the path and plans MPI Academy has for 2023. Quick hits.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

NOVEMBER 18, 2022

Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well. . Stacey Telford, Community Manager at The Marketing Society. Host: American Marketing Association. Speakers: Valentina Benaglio, Product Marketing Manager, Bloomreach. Host: NXUnite by Nexus Marketing.

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DC Education Technology Washington 43